Priyanka Chopra has implored fashion and beauty brands to take action to reduce their carbon footprint.
The “Baywatch” actress – who was recently named an Ambassador for Positive Change by The British Fashion Council – is set to launch her own haircare brand, Anomaly, at budget superstore Target on February 1, and explained that she decided to create the products because she saw a “gap” in the market for a haircare brand that is both sustainable and affordable.
Priyanka recalled how growing up all of the best hair products were really expensive, while she insisted she’s always been conscious of how much she consumes.
She said: “I have a really important relationship with my hair.
“I remember when I used to go to buy shampoo as a 15, 16 year old, just about discovering my