The pandemic was a huge blow to a lot of businesses—whether simply because clients disappeared (most of the hospitality sector) or organizations grew as well rapid, top to layoffs later on on (Glossier, Peloton, Casper).
The most effective method for survival and longevity, it appears, is to remain tiny to get large. That is what has worked for relaxed apparel manufacturer AYR.
AYR stands for All Yr Round, and founders Maggie Winter season and Max Bonbrest—best friends who have regarded every other for 20 years—approach the style business unconventionally from just about every angle. They never launch outfits seasonally, they really do not do traits, they have doubled down on print catalogs, and they use atypical