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Lady Gaga Is the Face of Valentino Beauty’s New Perfume

Holly B. Martin
Photo credit: FILIPPO MONTEFORTE
Photo credit: FILIPPO MONTEFORTE

From ELLE

Between launching her own beauty line and releasing an album, Lady Gaga has found another project: Starring in Valentino Beauty’s latest fragrance campaign. The Italian fashion house announced Gaga as the new face of Voce Viva, a perfume dreamt up by Valentino creative director Pierpaolo Piccioli.

“Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams,” the brand said in a press release. “Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of the women’s most intimate sense.”

To spread this messaging, Valentino selected Gaga for her Italian roots, inclusivity, and individuality. “Lady Gaga means freedom, self-consciousness, pure heart,” Piccioli said in a statement. “Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of

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Amazon’s massive summer fashion sale has arrived with discounts of more than 75%

Holly B. Martin
Attention, fashionistas!
Attention, fashionistas!

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.

Each and every day, we here at Reviewed track down the very best deals Amazon has to offer. Today, you’re in for an extra special treat, however, as the online mega retailer’s Big Style Sale of Summer has arrived.

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A Prime Day of sorts for fashion lovers, this massive savings event will not only offer deep discounts on pieces from the company’s own in-house labels, but impressive price cuts on a slew of top-rated brands, including Cole Haan, Columbia, J. Crew, Kate Spade, Tommy Hilfiger, Vera Bradley, Reebok, Ray-Ban and many, many more. Special fashion-based Deals of the Day will also be run

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How to Buy a Perfume For Your Home

Holly B. Martin
Photo credit: Tim Walker Studio
Photo credit: Tim Walker Studio

From Town & Country

Who would deny the allure of a beautifully scented home? Fragrance fanatic Louis XIV commissioned a perfumer to fill his chambers with a different scent every day. Estée Lauder reportedly dabbed Youth-Dew onto lightbulbs with cotton balls. Diana Vreeland injected perfume into pillows with a hypodermic needle. During domestic quarantine this year, we discovered anew ambient aroma’s transformative magic—to soothe anxiety, to transport us to longed-for places, to conjure people we love, to give shape to shapeless days.

We have come a long way from the special occasion candle, sparked only to dress our living rooms, as we would ourselves, for guests (or to conceal eau de dog). Sophisticated environment-­enhancing fragrances are created with the same artistry as the fine parfums we spritz on our wrists. Now they’re desirable decor items as well, with brands improving on, or departing from, the

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People have pledged over $300,000 for a NASA-made perfume that smells like outer space

Holly B. Martin

People have pledged over $300,000 to bring a NASA-developed fragrance that smells like outer space to the masses on Earth. 

The scent was developed over a decade ago but was only used by NASA during astronaut field training, according to the product’s Kickstarter page. Now, “through sheer determination, grit, a lot of luck and a couple of Freedom of Information Act (FOIA) requests, we got it out,” the website said.

The Kickstarter campaign aims to raise enough money to manufacture the scent as a perfume called “Eau de Space.” As of Sunday, $307,674 has been raised. 

“We’re ready to manufacturer the smell and all we need is (to) meet our minimum order quantity and then we can bottle and ship it,” the website said. 

Mazda turns 100: Automaker brings car refreshes to the U.S.

In a video on the Kickstarter page, astronauts discuss the distinct smell of outer space.

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