Courtesy of the subject; Eilish: Sam Balaban; Bad Bunny: @Stillz; Scott: Rays Corrupted MindGetty Images
Style Points is a weekly column about how fashion intersects with the wider world.
Kid Cudi was Imran Potato’s idol growing up. The rapper showed him “how to dress, how to talk and act, how and what to smoke,” the designer says. “Listening to him, it just seemed like the world made sense.”
Teenagers dressing like their favorite musical idols is nothing new, of course. But they increasingly want to smoke like them, too. Add to that the legalization of recreational marijuana across 15 U.S. states and you have a market for celebrity- or designer-fronted cannabis strains. And the stage is set, as fashion designers have already spent the past few years pivoting to weed-themed projects: Edie Parker designer Brett Heyman, known for her ladylike acrylic evening bags, made a surprising detour into the