Day: March 29, 2022

Who would have thought it? The aesthetics and fashion of the English Regency are having an influence on the wardrobes and interior decor of millennials and Generation Z, thanks to Bridgerton.

The success of Netflix series “Bridgerton,” has brought back to the forefront fashion pieces that were considered outdated, starting with romantic dresses and corsets. A phenomenon that will become even bigger with the launch this week of the second season of the historical romance.

The powerful impact of series like Bridgerton on fashion trends is already well established, but some dramas are proving to be real influencers, giving rise to micro-trends, even fashion phenomena. This is the case of the series “Emily in Paris,” “Euphoria,” and “Squid Game,” which have propelled many current trends into the spotlight.

But, more surprisingly, the historical drama “Bridgerton,” based on the high society of London during the English Regency, also seems, despite obvious

by Terena Chetty. From a marketing point of view, having an effective integrated communication strategy makes sense on several levels – including ensuring consistency of messaging on all channels, leveraging activities off each other, maximising impact through strategic content and driving bottom line business goals. However, what value does a well planned and executed integrated communication strategy offer to on-the-ground direct sales executives?

Many companies view sales and marketing as two completely different departments, with two different performance strategies and managed by different leaders. Both teams conduct their own planning meetings and are seldom aware of or influence the activities of the other. In fact, there may even be frustration as each feels the other department’s activities are not in line with company goals, based on their own understanding.

It’s clear that a “silo” approach to business operations (where each department operates in isolation of each other) does not best