June 22, 2024


Get Into Fashion

EP352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher


As an independent jewelry brand, storytelling is going to be one of your most powerful tools. It can help you connect with customers and stand out from the competition. But telling a good story isn’t always easy.

In today’s episode, I had the pleasure of chatting with Siobhan Maher, an expert jewelry storyteller. She’s a jewelry designer and copywriter who focuses on bringing out the story behind each piece of jewelry. 

Telling stories  that resonate with her clients is the core of her business..

If you want to connect with your audience through your brand story, listen to the full episode below.

Download the show notes here

Siobhan mentioned the following tips to tell a more compelling version of your story:

Look Outwards

Many people wear jewelry not only because it looks good on them, but because it has meaning. 

It may be a family heirloom or a gift from a loved one, or it may have been purchased to mark a special occasion. Whatever the story, it’s an important part of the piece itself. That’s why jewelers must create brand stories that resonate with their audience. 

This means understanding who your customers are, what they are looking for, and what kind of stories will resonate with them. Don’t skip the market research.

Look Inwards

Storytelling allows you to tap into your own creative energy and infuse each piece with a sense of depth and authenticity. 

Whether you’re just starting your own line of jewelry, or you’re already a more experienced business owner, it’s essential to look deeply into the facets of your brand story and explore the values that drive you forward. Only then can you truly begin to build an authentic brand that resonates with your audience on a deeper level. 

It’s not just about selling your products or services; it’s about establishing genuine connections with those you hope to reach through storytelling.

Tell Your Story From Various Angles

At the heart of every brand is a story. No matter what kind of background you come from, it’s important to tell your story from different perspectives. 

By taking the time to craft a compelling brand story, jewelry designers can maximize sales and connect with their customers on a deep and emotional level.

To learn more about the SECRETS of storytelling that makes selling a lot easier,  listen to the full episode above. 

xo, Tracy

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