HOL Group mannequins bring retail to life
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HOL Group were delighted to win two awards recently at the VM and Display Awards, winning both mannequin awards for projects throughout last year.
We take a look at some of HOL Group’s work that has resulted in significant recognition throughout the industry.
Ted Baker
Ted Baker approached HOL to develop bespoke mannequins for their company refresh.
The premium brand requested fabric covered mannequins with articulated wooden arms. Launching last spring in their global flagship on Londons’ Regent Street, the successful new look went on to roll out across the UK and Internationally.
The award was given to Ted Baker and HOL for best use of mannequins in a multiple retail store.
Adidas
To celebrate the Tokyo 2020 Olympic games, HOL developed Olympic and Paralympic mannequins for a unique installation in Adidas’s London flagship.
Working alongside Broadwick Studios, the innovative display featured animated, powerful, aspirational mannequins that captured the spirit of the games.
The award was given to Adidas and HOL for best use of mannequins in a large independent / department store.
Selfridges
HOL Group were also shortlisted as a finalist alongside Selfridges. Using HOL’s popular Farringdon collection, the instore creative team developed imaginative, dynamic windows for the launch of the Autumn 2021 collections at their Oxford Street flagship store.
The nomination was for best use of mannequins in a large independent/ department store.
HOL Group are exhibiting at the VM and Display awards
HOL Group are exhibiting at next week’s VM and Display awards in London.
Based at the Business Design Centre in Islington on the 5th/6th April, the exhibition is back after a two-year pause.
HOL will be showcasing its latest mannequin collections along with it’s vast range of bespoke hangers, as well as highlighting various sustainable material options.
Come along to see what HOL have been up to, stands F4 and G5.
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