June 16, 2024


Get Into Fashion

I Asked 17 NYC and L.A. Women What Perfume They Wear the Most

We write a lot about the fashion choices of NYC and L.A. women here at Who What Wear, but I have a different topic for you today: fragrance. The scent a person wears is obviously something you can’t see with your own two eyes, so I asked a handful of chic Los Angeles-and-New York dwellers myself.

I could’ve asked these women what their favorite perfumes are, but instead, I asked what perfumes they wear the most. If someone asked me today what my favorite perfume is, I’d probably have trouble narrowing it down, and I’m not sure that it would be the one I wear the most at this time in my life. What’s more interesting to me is the scents that are versatile, accessible, and compliment-prone enough for everyday wear. These are the things that are most likely to influence our fragrance purchases.

With that, scroll on to shop the scents that in-the-know L.A. and NYC women wear the very most.


“I recently have taken a liking to Maison Louise Marie No. 4 Bois de Balincourt. It’s earthy, fresh, and smells clean!”

Shop it:

Maison Louis Marie No.04 Bois de Balincourt Eau de Parfum ($88)

“My go-to perfume is YSL Libre. It’s bold but not too strong. The mix of lavender essence & orange blossom with a hint of musk is a great mix of masculine and feminine making it the perfect scent!”

Shop it:

Yves Saint Laurent Libre Eau de Parfum Spray Fragrance ($90)

“Right now I am wearing Le Lion by Chanel. Something about it makes me feel like I’m a queen in my castle. It has a powdery smell, a little peppery..but also is strong and unique. I really have no better words to describe it other than I love it.”

Shop it:

Chanel Le Lion de Chanel ($200)

“If I had to describe my fragrance M.O. it would be “pretty.” I tend to like light, floral, semi-sweet scents, but they have to have enough of a base to not lean too saccharine or tween-y. Byredo’s newest perfume Young Rose is pretty much the scent I’ve been waiting for my entire life, and I can’t stop wearing it. I love rose perfumes, and this one balances Damascus rose with spicy Sichuan pepper, and headier hits orfmusk, ambroxan, ambrette seeds, and orris, It’s floral, but far from basic. People always want to know what I’m wearing when they hug me.”

Shop it:

Byredo Young Rose Eau de Parfum ($270)

“My go-to perfume is Glossier You. It is the perfect everyday perfume plus it looks super chic on your bathroom counter!”

Shop it:

Glossier Glossier You ($60)

“I’ve worn this perfume since I was in college. It has become my signature scent. It is warm and sultry but still very approachable for daytime. It smells better and better over time on the skin and lasts forever. I will never part ways with this perfume as it has pretty much become a part of me at this point.”

Shop it:

Chanel Chance Eau de Parfum ($108)

“These days I almost exclusively reach for Byredo’s Bal d’Afrique. It’s such a rich, warm fragrance that’s actually inspired by African and Parisian culture so it feels like such a perfect representation of myself and my heritage. It’s the perfect balance between masculine and feminine—it’s strong but not overwhelming and sexy but not overstated. I can’t get enough!”

Shop it:

Byredo Bal D’Afrique Eau de Parfum ($190)

“Most people think of Aesop for hand lotion or soap, but their perfume is where it’s at. Honestly, all of Aesop’s scents are special, but this one is something else. I like anything with sandalwood, so I had the hunch I was going to love Aesop’s Karst perfume. Add juniper (fresh and herbaceous!) and cumin (a little spice!) and I’m completely sold. I have only recently been introduced to it, but I’m already cruising through my little bottle at a nice clip. I can picture it in my rotation for years to come.”

Shop it:

Aesop Karst Eau de Parfum ($195)


“Le Labo’s Gaiac is quite literally my favorite smell on earth. It’s from their city exclusive collection, you can only purchase it in Tokyo or order it online when it’s available. It’s a sweet and bold scent of cedar coupled with musk, once you spray it onto your skin it becomes magic. Unlike its cousins Santal & Noir no one seems to have this scent which is why I love it most.”

Shop it:

Le Labo Gaiac 10 Eau de Parfum ($319)

“I love the Byredo Mixed Emotions perfume. It has helped me learn a lot about what scents I like and don’t like because it’s truly the perfect combination of woodsy smells without being too heavy and sweet citrus without being too feminine. It has birch at the base and blackcurrant at the top! I’ve been using it all summer and can’t wait to see how it evolves as we move into the colder months.”

“Described as a scent designed to reflect the tumultuous nature of our times, I’ve been naturally reaching for this as it perfectly describes this sentiment and how I’m feeling these days. The fragrance itself is perfectly woody and comforting with a hint of sweetness, making it a seamless transition scent from summer to fall, and soon fall into winter. It’s unlike any other scent I own!”

“This summer I’ve been wearing Byredo Mixed Emotions—it’s pleasantly fruity at first, but settles so peppery into my skin the scent is totally addicting.”

Shop it:

Byredo Mixed Emotions Eau de Parfum ($162)

“Hands-down Byredo’s Bal D’Afrique! There’s something about this warm, spicy vetiver scent that evokes romance—it makes me feel like I should be cozied up in a small Parisian cafe somewhere. And it always feels *right* no matter the season.”

Shop it:

Byredo Bal d’Afrique L’Huile Parfum Oil Roll-On ($78)

“I wear the Kiehl’s Musk Eau de Toilette Spray! It’s soft, unisex, and lasts super long.”

Shop it:

Kiehl’s Original Musk Eau de Toilette Spray ($37)

“I’m currently using Ormaie’s Yvonne fragrance. In addition to loving its unique scent with hints of roses, I am also obsessed with the design of the bottle and the fact that this is a 100% natural and vegan fragrance. Most fragrance houses still use so many toxins, which I am trying to avoid at all costs. Ormaie feels like the future of luxury fragrance!”

Shop it:

Ormaie Yvonne Eau De Parfum ($270)

“I recently smelt French perfume brand Frederic Malle’s Portrait of a Lady, and it’s my new favorite scent. I love how cozy the scent is—with hints of raspberry, cinnamon, patchouli, amber, and sandalwood, it’s basically fall in a bottle, and I’m not mad about it.”

Shop it:

Frédéric Malle Portrait of a Lady Perfume ($270)

“I’ve been a longtime fan of Santal 33 (who isn’t, really?) but I recently discovered The Noir and it’s like the chic older cousin of the ubiquitous amber scent—all the spiciness and warmth of Le Labo’s bestseller but a bit softer thanks to the top notes of tea leaves. Suffice it to say, I think it might have just become my new signature scent.”

Shop it:

Le Labo Thé Noir 29 Eau de Parfum ($196)

Next up, 23 fall fragrances you’ll want to wear all year round.

This article originally appeared on Who What Wear

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