She succeeds Andrea O’Donnell, who still left past September.
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Spangenberg formerly was the world-wide vice president of merchandising at Nike Inc. She will be focusing on products diversification, customer adoption and franchise evolution. She will also provide on the government management crew, reporting to Dave Powers, the chief govt officer and president of Deckers Brand names, based outside of Santa Barbara, California.
“Anne is a proven business chief who has performed a meaningful purpose in producing and reworking merchandising capabilities across classes, channels and markets,” Powers said. “Importantly, she brings to Deckers an innate knowing of the customer and the potential to effectively employ system in alignment with the newest trend and way of living trends.”
Spangenberg reported she was energized to be part of the team, “With important possibility forward for Ugg, I glimpse forward to driving this by now immensely thriving business enterprise towards its subsequent degree of advancement,” she said in a assertion. “The brand’s unique blend of powerful consumer need, a loyal and increasing buyer foundation, and the capacity to innovate both new and present franchises provides me self-confidence in our functionality to further more elevate Ugg by way of disciplined and strategic international market administration though setting up on interesting stages of world-wide brand name warmth.”
Deckers Brands has several labels in its portfolio. It is acknowledged for its Hoka working footwear, Sanuk everyday footwear and its Teva sandals. But Ugg is the brand name that generates the greatest percentage of the company’s yearly $3.15 billion in product sales.
Final year, Deckers was hit with massive delivery expenses that were $100 million above regular, according to earnings success shared with analysts.
Value hikes at Hoka and Ugg are prepared this year to mitigate the influence of bigger shipping and delivery fees. Deckers reported it planned to use air freight this year for most of the Hoka model to fill in output gaps thanks to manufacturing facility disruptions.
By brand, Ugg web income previous yr rose 24.7 percent to $374.6 million, though Hoka increased 59.7 percent to $283.5 million. Deckers’ Teva manufacturer noticed net income slide 8.8 per cent to $54.8 million, although Sanuk sales dipped 1.7 p.c to $11.9 million. Other manufacturers, mostly Koolaburra by Ugg, observed web gross sales raise 2.4 p.c to $11.2 million.