October 2, 2023


Get Into Fashion

Roblox fashion expands even further with in-game Tommy Hilfiger shop


Tommy Hilfiger is the most recent legendary brand to set up shop in Roblox’s ever-growing manner world with Tommy Participate in, an immersive practical experience designed to showcase the Hilfiger’s newest kinds. Tommy Play showcases the Tommy Denims Pop collection, which characteristics windbreakers, hoodies, and add-ons, including bucket hats. When Hilfiger fashion is on screen front and centre, the genuine draw for numerous players is the parkour, bike programs, freeze tag, and other interactive events created to get persons participating in while they discover additional about every little thing the model has to give.


Hilfiger is far from the initially vogue brand name to jump into the metaverse with Roblox. The endeavour follows on the heels of Karli Kloss’s Klossette Designer Showcase, which is nonetheless live on the platform, the place players can teleport to popups tied to five distinct Roblox activities to order avatar objects with Robux. In 2021, Vans launched Vans Entire world, an area for players to accumulate Vans items and also devote Robux, the platform’s in-game forex, on other specialty Vans products.

A broad view of Roblox's Tommy Play experience, showcasing the Bronx as imagined in the metaverse.

Possibly the most unforgettable Roblox manner tie-in was Gucci Backyard,  a minimal Gucci selection of products intended exclusively for Roblox. It is specifically noteworthy due to the fact the event’s rarest piece, the Gucci Dionysus Bag with Bee, was resold on the Roblox marketplace for much more than $4,100 really worth of Robux — far more than the price tag of an actual Gucci Dionysus bag.

Brands are extra eager than ever to convey their most creative concepts to everyday living in Roblox, which is partly because of to Roblox’s shifting demographic. As of 2021, for the to start with time, Roblox said it experienced additional day-to-day lively people over the age of 13 than below that age. Small children who grew up with Roblox keep on the platform, and the demographic change is significant to stores.

For lots of Robloxians, avatar vogue is a highlight of the encounter. With so several solutions and types, folks can spend hours and hundreds of Robux customising the perfect avatar. As in the authentic world, men and women find on their own drawn to items that are exceptional or distinctive. These attitudes toward electronic avatars charm to brands, simply because even however electronic things will not normally retail for as a great deal as genuine-daily life types, these immersive experiences aid model loyalty and engagement.

If you are itching for a place to clearly show off your elegant avatar, examine out our guide to the finest Roblox games in 2022. Or, if freebies are much more your speed, acquire a glance at our Roblox promo codes for July 2022.


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