WWD List: Fashion’s Pricing Powerlessness

It is a given that the pandemic has touched almost everything in the consumer landscape, but the changes are particularly clear in pricing. The latest government data, released Tuesday, shows that fashion’s pricing power is much more on par with the out-of-luck airlines than the on-the-rise health insurers — or even used cars and trucks. Here, how prices have changed in 60 categories across the consumer landscape in the past year.

Price changes between September 2019 and September 2020

Fuel oil

-27.2%

Airline fares

-25.0%

Men’s suits, sport coats and outerwear

-18.7%

Women’s dresses

-16.8%

Public transportation

-16.5%

Gasoline, unleaded regular

-15.8%

Lodging away from home

-13.0%

Boys’ apparel

-11.4%

Televisions

-11.3%

Men’s shirts and sweaters

-11.2%

Women’s outerwear

-10.3%

Women’s apparel

-8.9%

Women’s suits and separates

-8.9%

Boys’ and girls’ footwear

-8.7%

Men’s and boys’ apparel

-7.2%

Women’s and girls’ apparel

-7.2%

Men’s apparel

-6.2%

Apparel

-6.0%

Infants’

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Jonny Cota on Being Amazon Fashion’s ‘Guinea Pig’ and His ‘Pandemic-Proof’ Store

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“Making the Cut” winner Jonny Cota knows something about one of the industry’s most burning questions: Is Amazon really interested in fashion?

“It’s tricky…” said the Los Angeles designer outside his retail store opening Aug. 1 at Row DTLA, which will be the exclusive brick-and-mortar store carrying the Jonny Cota Studio “Metamorphosis” collection that launched in April on Amazon after he won the fashion reality competition series and $1 million prize.

“Customers today are responding more to a lifestyle element, the way things are shot, getting rid of the white background, showing a little more realness, and Amazon is not there,” he said, while acknowledging Amazon’s systems (at least pre-pandemic) are exceptional. “Right now, guidelines are very strict, every background needs to be white, there can’t be a single accessory unless the thing is sold in the photo. This caters to an Amazon

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