Priyanka Chopra Jonas | Priyanka Chopra Jonas implores fashion and beauty brands to reduce their carbon footprint

Priyanka Chopra Jonas has called on fashion and beauty brands to take “responsibility” for the waste they create.

The ‘Baywatch’ actress – who was recently named an Ambassador for Positive Change by The British Fashion Council – is set to launch her own haircare brand, Anomaly, at budget superstore Target on February 1, and explained that she decided to create the products because she saw a “gap” in the market for a haircare brand that is both sustainable and affordable.

Priyanka recalled how growing up all of the best hair products were really expensive, while she insisted she’s always been conscious of how much she consumes.

She said: “I have a really important relationship with my hair.

“I remember when I used to go to buy shampoo as a 15, 16 year old, just about discovering my teenage vanity at that point, all the really amazing, good stuff was so

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Priyanka Chopra implores fashion & beauty brands to reduce their carbon footprint

By Bang Showbiz Time of article published7h ago

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Priyanka Chopra has implored fashion and beauty brands to take action to reduce their carbon footprint.

The “Baywatch” actress – who was recently named an Ambassador for Positive Change by The British Fashion Council – is set to launch her own haircare brand, Anomaly, at budget superstore Target on February 1, and explained that she decided to create the products because she saw a “gap” in the market for a haircare brand that is both sustainable and affordable.

Priyanka recalled how growing up all of the best hair products were really expensive, while she insisted she’s always been conscious of how much she consumes.

She said: “I have a really important relationship with my hair.

“I remember when I used to go to buy shampoo as a 15, 16 year old, just about discovering my

Read More

Farfetch Introduces Fashion Footprint Tool

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LONDON — Farfetch is forging ahead with its sustainability commitments and introducing a “fashion footprint” tool to help customers better understand the environmental impact of their purchases — and to highlight the benefits of buying pre-owned. The aim is to ensure that sustainability remains top-of-mind for the consumer.

The introduction of the online tool, which will allow consumers to see the impact of specific materials in their purchases and the savings they are making if they choose to buy secondhand merchandise, was informed by a report examining the pre-owned market that was published by Farfetch in partnership with the London Waste and Recycling Board.

The report looks at the growth of the pre-owned market in the U.K., the U.S. and China., key consumer behaviors, as well as “displacement rates,” or the extent to which shopping pre-owned reduces the demand for new-season items.

“The

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