Fashion Accessories
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a.k.a. Brands Introduces its Platform, which Acquires and Accelerates Growth of Direct-to-Consumer Fashion Brands

Holly B. Martin

SAN FRANCISCO–(BUSINESS WIRE)–Feb 1, 2021–

a.k.a. Brands (the “Company”; “a.k.a.”) is a value-add platform focused on acquiring and accelerating the growth of next-generation, digitally-native fashion brands targeting Gen Z and Millennial customers. a.k.a. scales founder-led brands and helps them access new geographic markets and customers to grow to their full potential. The current a.k.a. portfolio consists of three brands: Princess Polly, Petal & Pup and Rebdolls, each catering to a unique customer with a curated assortment of on-trend, affordable fashion.

“Today’s consumer gets fashion inspiration from social media and influencers. A new generation of social brands is emerging to cater to every style and audience. But, many of these founder-led brands struggle to scale. That’s where a.k.a. can help,” said Jill Ramsey, CEO of a.k.a. Brands. “With the power of our platform, brands leverage our retail partner relationships, access the expertise of our seasoned management team and proven

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American Beauty
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Must Read: Nordstrom’s Response to Calls for More Black-Owned Brands, CFDA Introduces ‘American Collections Calendar’

Holly B. Martin
nordstrom-delayed-anniversary-sale

These are the stories making headlines in fashion on Friday.

How Nordstrom responded to the call to stock more Black-owned brands
When consumers and activist groups like Pull Up for Change and the 15 Percent Pledge called on retailers to stock more Black-owned brands, Nordstrom made it a priority, Pull Up for Change and Uoma Beauty founder Sharon Chuter tells Business of Fashion‘s Chantal Fernandez. The department store is focusing on growing its relationships with Black- and Lantinx-owned companies, viewing it as an opportunity to serve its existing customer demands, help scale growing brands and expand its reach to new consumer demographics. {Business of Fashion}

The CFDA re-names show schedule to ‘American Collections Calendar’
On Friday, CFDA Chairman Tom Ford announced the re-naming of the show schedule to the “American Collections Calendar.” “While the CFDA will continue to encourage

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Fashion & Shopping
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Farfetch Introduces Fashion Footprint Tool

Holly B. Martin

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LONDON — Farfetch is forging ahead with its sustainability commitments and introducing a “fashion footprint” tool to help customers better understand the environmental impact of their purchases — and to highlight the benefits of buying pre-owned. The aim is to ensure that sustainability remains top-of-mind for the consumer.

The introduction of the online tool, which will allow consumers to see the impact of specific materials in their purchases and the savings they are making if they choose to buy secondhand merchandise, was informed by a report examining the pre-owned market that was published by Farfetch in partnership with the London Waste and Recycling Board.

The report looks at the growth of the pre-owned market in the U.K., the U.S. and China., key consumer behaviors, as well as “displacement rates,” or the extent to which shopping pre-owned reduces the demand for new-season items.

“The

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