People & perfume: The business of fragrances



Indian celebrities are not far behind. In August last year, actor Salman Khan launched a daytime fragrance called ‘FRSH’ in association with Myntra.


© Provided by The Financial Express
Indian celebrities are not far behind. In August last year, actor Salman Khan launched a daytime fragrance called ‘FRSH’ in association with Myntra.

The business of fragrances is booming. Once the domain of beauty labels, it has extended to singers, athletes, actors and politicians introducing their own line of fragrances. The reasons are more than a few—business proposals, to stay in the limelight or psychological closeness.

Celebrity endorsements with fragrances started in 1952 when Marilyn Monroe wore ‘Chanel No. 5’, and has continued with many fragrances being named after celebrities or celebrities launching their own labels. For instance, musician Billie Eilish launched her own perfume ‘Eilish’ in November 2021, which is a vegan, cruelty-free fragrance made with clean ingredients, and has notes of amber, cocoa, vanilla, and warm spices. British actor Elizabeth Taylor’s fragrances ‘Passion’ (1987) and ‘White Diamonds’ (1991) have been a huge

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People have pledged over $300,000 for a NASA-made perfume that smells like outer space

People have pledged over $300,000 to bring a NASA-developed fragrance that smells like outer space to the masses on Earth. 

The scent was developed over a decade ago but was only used by NASA during astronaut field training, according to the product’s Kickstarter page. Now, “through sheer determination, grit, a lot of luck and a couple of Freedom of Information Act (FOIA) requests, we got it out,” the website said.

The Kickstarter campaign aims to raise enough money to manufacture the scent as a perfume called “Eau de Space.” As of Sunday, $307,674 has been raised. 

“We’re ready to manufacturer the smell and all we need is (to) meet our minimum order quantity and then we can bottle and ship it,” the website said. 

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In a video on the Kickstarter page, astronauts discuss the distinct smell of outer space.

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