Is it just me, or is there a kind of weird dichotomy where shopping for perfume is concerned? On one hand, our consumer-trained brains crave a unique, signature scent. The more unlike everyone else we smell, the better. (Somewhere along the way, it was deemed “uncool” to smell like every other person at work, in your class, etc.) But, on the other hand, there’s a persistent fascination we hold with knowing, coveting, and owning what everyone else is talking about. (I blame social media.) Regardless, the end goal of perfume searching (if we choose to wear one at all) is to select a scent that resonates with who we are as human beings—whether our perfume is a nod to nostalgia, a comfort, or a memory; is tied to our fashion preferences or the makeup aesthetic we love; or just evokes a feeling like, say, happiness. Many of