The New Allure of Overseas Chinese Influencers | China Decoded, BoF Professional

This season’s fashion weeks may be a turning point for brands’ China-focused marketing strategists, leaving them with a larger, diverse and perhaps more complex network of influencers around the globe.

With ongoing travel restrictions keeping the mainland’s key opinion leaders (KOLs) stuck at home, many brands are filling the marketing void with KOLs living outside China. Not only can overseas KOLs be an attractive alternative for brands readjusting strategies in response to Covid-19′s knock-on effects in the short-term, but they also allow them to diversify their marketing budgets in the wake of Beijing’s recent crackdown on certain celebrity ambassadors and other ostentation in the entertainment industry.

And what the overseas influencers may lack in terms of the high profiles of top China-based KOLs, they want to make up for it in other ways, including a loyal fan base. It’s no surprise then that overseas KOLs are already part and

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9 Beauty Secrets Of French Girls From A French Skincare Professional

You know that you’re responsible for your personal happiness. You feel at peace whenever you get to sit down in the nook and just recognize Rms Beauty your individual area and time. You are smart- not just guide smart but sensible in so many aspects.

They are sweet enough to put a smile on her face, however on the similar time, they’re deep and meaningful. They are just about everything any girl desires to listen Female Power to. Even though beauty itself is quite subjective, mankind did evolve a set of standards, which are not essentially always a great thing.

And the youthful arose and lay with him, and he didn’t know when she lay down or when she arose. Thus each the daughters … Read More

Marc Jacobs Returns to the Runway | BoF Professional, News & Analysis

American fashion’s greatest showman returned to the runway on Monday, an optimistic sign not only for a weakened New York fashion industry but also for his business, which is turning around after years of struggles.

A mostly maskless crowd of about 100 guests (proof of vaccination was required) were in attendance for Marc Jacobs’ first runway show since February 2020, which took place inside the New York Public Library on Fifth Avenue in Manhattan.

“While the world continues to change with unimaginable speed, my love for fashion, the desire to create and share collections through this delivery system — the runway — endures,” wrote Jacobs in the show notes.

Last May, the designer told BoF’s Tim Blanks that he was unsure whether he would go back to runway shows at all, remarking that he was one of the only major designers still left on the schedule. The Council of

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Does Chanel’s Stance on E-Commerce Make Sense? | This Week in Fashion, BoF Professional

The pandemic hit fashion’s biggest luxury players hard. But it hit Chanel worst of all, according to figures released by the French luxury giant this week.

The company’s sales sagged 18 percent last year, slightly under-performing LVMH and Kering and significantly lagging accessories powerhouse Hermès. It’s the first time the privately held Chanel has failed to record double-digit growth since it started publishing financial results four years ago. Operating profit plummeted 41 percent.

Like its luxury rivals, the company suffered as stores closed in key markets and normally high-spending international tourists were grounded. Chanel was particularly vulnerable because a comparatively large proportion of its business is driven by sales of cosmetics and perfume that were hard hit by the decline in travel retail.

But the company faced another handicap: unlike brands such as Dior, Louis Vuitton and Gucci, Chanel doesn’t sell its core fashion and accessories products online, so when

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