June 23, 2024


Get Into Fashion

Tips & Tricks to Staying in Business Over 70 Years


Running a organization can be difficult for some, specifically with all of the struggles that the COVID-19 pandemic brought along for the journey — but not for Baribault Jewelers. By continuing to go with the flow and maintain their household at the forefront, it has aided this spouse and children-run small business be productive for 74 several years and prosper in the course of the pandemic. 

Adapting to Condition Tips & Buyer Wants

“We provided curbside pickup, on the net revenue, and both of those mailbox and non-public deliveries. Consumers continue to wanted to get engaged, so we however experienced to do what we had to do with masks, shields, and gloves,” Lewis Baribault, proprietor of the jewelry retailer, explained. “I would occur in and get everything all established with the diamonds and shoppers would stroll in, invest in it, and an hour later on they would have it, so we would produce them correct absent. It is just our loved ones right here — we have been adapting and experienced to follow point out rules, but we arrived out in advance.”

Baribault Jewelers is a area jewellery keep in Glastonbury, Connecticut. Lewis’ uncle, Philip Baribault Sr., was the first operator, and opened his spot, the very first jewelry store to grace Glastonbury, in 1948. Lewis took more than the company in 1988 and lately celebrated his 50th yr in the jewelry company on April 23, 2022 with a unique shock bash at Rooftop 120, a restaurant positioned right next to their brick-and-mortar keep. Full with a band, a champagne diva, and a magician, the family members partied along with close friends, purchasers, and consumers. All ended up welcome to the celebratory bash. 

Tricks to Achievements

“Be very straight and sincere with every person. Honesty is the most critical plan — when you go to mattress at night time, you can snooze for the reason that you do not cheat anybody, and that is critical to me,” Lewis claimed. “We all perform quite hard, and when the chips are down, we all adhere alongside one another. We also do our most effective to say indeed about 99.99 % of the time to every single customer.  If there is a way to make it take place, we will make it transpire.” 

Another magic formula to results is placing the purchaser over all else, even if it means ignoring the competition in your encompassing location. While there are lots of other jewellery merchants in Glastonbury, the Baribault loved ones often makes positive to just take treatment of their prospects and continue to keep them the most important concentrate. “When a buyer comes listed here, even though they have been to other jewelry outlets in their existence, most of the time they keep with us because they have these kinds of a wonderful experience listed here. We have a robust referral business — it is great to see that when we are faithful to our clients, they are loyal to us,” Lewis Baribault III, Lewis’s son, mentioned. 

Baribault Jewelers lobby

Consistently Expanding

Though there are no strategies to open up an additional brick-and-mortar spot in the future, the Baribault spouse and children is consistently increasing the organization by increasing their choices. Anything shoppers may have to have to take care of their jewellery is proper there in the shop: they have a few goldsmiths and setters, watches, and they even specialize in jewellery transformations. Shoppers can bring in outdated items, and Baribault Jewelers will recreate it into a present day structure, using all of the authentic gems and metals. By continuing to broaden their offerings, it retains buyers coming back for much more. 

Producing Particular Connections with Customers

Lewis’s two daughters, Raeann Schwartz and Christina Ortiz, even expanded the jewelry store’s product or service choices with a entire new line identified as The Electric power to B. Founded in 2019, this fine jewelry collection aims to deliver girls collectively in joyful empowerment. The amazing 14k gold- or gold-plated phrase bracelets, necklaces, and rings remind ladies to B Sturdy, B Intense, B Badass, B Limitless, B Fearless, or B You. The Ability to B manifested into a selection after the two sisters went by way of about six many years all collectively of fertility struggles. All through that time, they truly necessary visual reminders to stay hopeful, pleased, good, and concentrated. 

“We recognized after helping ourselves in the course of our fertility wrestle and chatting to other women about it, we uncovered out that jewellery was their happiness. Then we thought that we can do this for a broader viewers due to the fact we see so numerous folks who are going by means of their personal struggles,” Schwartz mentioned. Oriz extra, “We were capable to be in the store and speak with shoppers about their possess stories, worries, and triumphs, and now we can provide a bracelet and receive a information from the customer conversing about how a lot it assisted them. It aided to create our assurance above time and see that it truly is effective.” 

Bringing the Community Again Collectively with Neighborhood Functions

Baribault Jewelers is hosting distinctive summer months functions to refresh after the height of the pandemic and get shoppers again in the store. In June, they held a Cost-free Gemstone Celebration, in which the initial 100 shoppers who created an appointment with the store on that working day were being able to find a free of charge gemstone valued at $150. When they bought their gem, the jewelry shop was able to set the stones on the premises although the buyer waited, so every shopper was capable to walk out with a breathtaking pendant or ring at a fraction of the price. Baribault Jewelers is also scheduling a significant bridal party in November. 

Remaining Genuine to Your Company

“We always continue to be legitimate to the point that even if a client does not bear in mind what we say, they generally remember how we make them experience. That is the a single matter that we will constantly guarantee is the genuine deal,” Schwartz reported. “We are super grateful for each and every shopper who walks by means of the door. We are a family way too exterior of the retail outlet, but even inside the keep, none of that improvements. No make any difference where by you get us, it will constantly be the very same.”


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