Jo Malone’s Fragrance Collaboration With Zara Starts As Low as $10

It’s official: What can be considered one of the greatest beauty team-ups of all time has finally arrived: Jo Malone, the London-based fragrance giant beloved for its luxurious candles and perfumes, has teamed up with popular fashion chain Zara on a fragrance set that will make your heart and wallet sing—for joy, that is.

The Zara Emotions by Jo Loves collection was created by Jo Malone CBE and founder of Jo Loves, the mastermind responsible for all the fragrances we’ve come to love from the brand of the same name, a partnership that was birthed over a year ago. The result is an eight-scent collection that marries both brands’ heritage—their simplistic elegance, timeless aesthetic, and sophistication—and imparts new scents, memories, and personalities to each new fragrance.

Customers have eight different personalities to choose from in three different sizes (10ML, 40Ml, or 90ML): Waterlily Tea Dress, Bohemian Bluebells, Amalfi Sunray,

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