Dior Names Francis Kurkdjian Perfume Creation Director

PARIS — Dior has appointed Francis Kurkdjian as its perfume creation director.

He is succeeding François Demachy, among the world’s most famous perfumers, who was Parfums Christian Dior’s first in-house perfumer and is retiring.

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Kurkdjian rocketed onto the fragrance scene in 1995 at age 24, after creating the blockbuster Le Mâle for Jean Paul Gaultier.

Kurkdjian then conceived scents for brands such as Narciso Rodriguez, Giorgio Armani and Lancôme before cofounding his eponymous label in 2009. Eight years later, Dior’s parent company LVMH Moët Hennessy Louis Vuitton purchased a majority stake in Maison Francis Kurkdjian.

In an exclusive interview, Laurent Kleitman, president and chief executive officer of Parfums Christian Dior, paid tribute to Demachy, the creator of a myriad of fragrances, including Sauvage Eau de Toilette, and the man who reinvented iconic Dior scents, such as J’Adore Eau de Toilette and Miss Dior.

“He’s been with

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