April 12, 2024


Get Into Fashion

Akeneo’s PIM solution is found to offer 365% ROI to brands and retailers, new research shows - Retail Focus

Akeneo’s PIM solution is found to offer 365% ROI to brands and retailers, new research shows – Retail Focus

Akeneo, the global chief in Product Information and facts Administration (PIM) and Products Knowledge Management (PXM) options, has been credited with delivering major ROI primarily based on the operational efficiencies, profits possibilities and velocity to market place gains it affords retail corporations, ‘The Complete Financial Impact™ of Akeneo’s Product or service Information Solution’ report, executed by Forrester Consulting in 2022, has located.

The report, which explores the income-unlocking possibilities and operational organization positive aspects of centralised and unified item facts enabled by Akeneo’s PIM option, observed that Akeneo delivers an ordinary ROI of 365%.  Forrester’s research confirmed that the Return On Financial investment (ROI) of deploying Akeneo’s option equated to a Web Current Price (NPV) of $4.49million USD.


The report found that, by offering a solitary supply of real truth for item data, Akeneo aids models and stores improve the good quality, consistency, and accuracy of merchandise data.  This outcomes in lessened operational siloes, freshly unlocked income streams, increased agility to reply to sector possibilities and a more rapidly Time To Market (TTM) in the product or service lifecycle.

In addition, the Forrester Total Financial Impact™ of Akeneo’s PIM answer report found that answers not only aided stores boost revenues and assistance model-immersive product or service ordeals on owned channels and by way of 3rd party resellers and marketplaces.  It also supported extra complete-value promoting while minimizing the prevalence and operational value stress of returns, encouraging vendors maximise margins on uplifted gross sales volumes.

And these multifaceted gains – each to the business operationally and to its capacity to generate earnings efficiency at higher margins – is redefining how vendors are viewing the purpose of solution activities (PX), which is now intrinsically joined to the results of purchaser knowledge (CX).  Indeed, first study of 452 senior global merchandise leaders in the ‘PXM Is The Crucial To Providing Ideal-In-Course CX’ report, a Forrester Consulting paper commissioned by Akeneo in September 2022, showed that 78% now level product data as being just as important as buyer information when looking for to accomplish their CX aims.  Accordingly, 88% say their organisation is prioritising products facts top quality.

Nevertheless, a lot more than 50% of respondents polled in the report claimed their business experienced problems with the fundamentals of PXM – and this at a time when product or service ordeals are getting to be ever more critical to individuals in their shopping for journeys.  Original exploration of over 1,800 customers in Akeneo’s latest 2022 B2C Study: Item Expertise Gratification All around the World’ Report, confirmed that 63% now want shops and brands to do a lot more to improve solution data to guidance their acquiring journeys, putting PX at front and centre of their route to acquire.

Fred de Gombert, CEO and Co-Founder at Akeneo, commented: “Brands and retailers are more and more recognising that company effectiveness relies on the holy trinity of encounters that of consumers, personnel and goods.  Triangulating these 3 core capabilities lies at the heart not just of unlocking revenues and new market prospects, but also for enabling more total-value providing, less returns and operational performance gains – a gain, win, acquire for organisations seeking to grow very long-term revenues, drive loyalty and shield margin.”

For a lot more information on how PXM answers can support retail firms in unlocking development and very long-term shopper loyalty, down load the ‘The Total Financial Impact™ of Akeneo’ report: Listed here