SAN FRANCISCO–(BUSINESS WIRE)–Feb 1, 2021–
a.k.a. Brands (the “Company”; “a.k.a.”) is a value-add platform focused on acquiring and accelerating the growth of next-generation, digitally-native fashion brands targeting Gen Z and Millennial customers. a.k.a. scales founder-led brands and helps them access new geographic markets and customers to grow to their full potential. The current a.k.a. portfolio consists of three brands: Princess Polly, Petal & Pup and Rebdolls, each catering to a unique customer with a curated assortment of on-trend, affordable fashion.
“Today’s consumer gets fashion inspiration from social media and influencers. A new generation of social brands is emerging to cater to every style and audience. But, many of these founder-led brands struggle to scale. That’s where a.k.a. can help,” said Jill Ramsey, CEO of a.k.a. Brands. “With the power of our platform, brands leverage our retail partner relationships, access the expertise of our seasoned management team and proven