December 8, 2022

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Get Into Fashion

Behind the Design – Najo


Monday, 18 July 2022 AEST


DIVINE is a heavenly selection of sterling silver jewellery with elegance and soul encouraged by nature’s artistry. Each individually handcrafted piece is responsibly built by our proficient artisans to enlarge the inherent splendor of silver. With rich gold plating, sculptural styles, ethereal hues, and meaningful gemstones – DIVINE’s beautiful items give you a strong dose of empowering vitality that comes from feeling fashionable and stunning.

Be part of us as Anna Morwood, NAJO Item Developer describes her favourite parts from the new collection.

 

Character is a substantial supply of inspiration for NAJO, what aspect of the pure world motivated Divine?

“Daylight, the rays of the sun, imagining your self bathed in lovely sunshine. We want women to truly feel the exact way when they wear their Najo jewelry, gorgeous and highly effective.”

There are mini-collections within just Divine, did this come about organically?

“Sure, it comes about organically – we commence with a piece or a smaller collection and increase from there in excess of about 12 months. We create complementary items and sets that work with each other as a collection of all over 70-100 items and intention to present a wide range of kinds, i.e., simple silver, two-tone, stone-set, chain, etc. so that it will attraction to a array of tastes.”

What is your favorite mini collection? 

“Unquestionably the Raya collection – I love its basic sophistication and it is a appear that I would dress in myself.”

What layout do you consider is the most successful in the assortment? 

“I assume the Raya Baton earrings and pendants is the most successful – they have a cleanse, traditional layout and observe on from our very prosperous Weeping Widow and My Silent Tears collections.”

What is your favorite Bracelet/Bangle, Earring, Necklace and Ring design and style from the new collection?

Bangle: Raya Cuff (appears excellent paired with the matching rings)  Earring: Heavenly Turquoise Earring (It’s hard to defeat gold and turquoise alongside one another)  Necklace: Splash Gold Necklace (flawlessly clean, vintage and innovative)  Ring: Raya Bands (look terrific stacked with each other combining silver and gold) 

There are a range of gemstones employed in the Divine Collection, why did you select those unique gemstones (Aqua Chalcedony, Onyx, Moonstone and Pearl)?

All these stones have been thriving for us in previous collections and as we strategy the warmer months people today are drawn to the summery tones of chalcedony, moonstone and pearl.

Does the style and design evolve from the chosen gemstone or do you layout a piece first and see how a gemstone can be provided?

It can operate either way – in some cases we’ll select the stones initially and design and style a selection to showcase them and at other periods we know what design we want and then look for stones to best match the design and style.

What do you think NAJO prospects will really like most about the new collection?

Najo enthusiasts need to be happy mainly because the clean up, common style they assume from the brand has been delivered in the DIVINE assortment.  

 

 



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