It looks like the Kardashian and Jenner beauty empires are about to get even bigger with the help of one Kanye West. TMZ just reported that the designer and music mogul filed a trademark for Yeezy beauty. The trademark covers Yeezy makeup, fake lashes, face masks, nail polishes, body oils, shaving creams, haircare, perfume, toothpaste, and even deodorant.
This isn’t West’s first beauty and cosmetics trademark. Back in 2017, he filed a similar trademark for Donda cosmetics, named after his mother who tragically passed away in 2007. Though it makes sense that he would potentially want to expand his Yeezy brand. Forbes recently announced that West reached billionaire status this year thanks to his sell-out sneakers and fashion partnership with Adidas.
We asked West’s wife Kim Kardashian West about the possibility of a Kanye-backed beauty line back in 2017.