Kanye West Just Filed a Trademark for Yeezy Makeup and Perfume

Photo credit: David Crotty - Getty Images
Photo credit: David Crotty – Getty Images

From Harper’s BAZAAR

It looks like the Kardashian and Jenner beauty empires are about to get even bigger with the help of one Kanye West. TMZ just reported that the designer and music mogul filed a trademark for Yeezy beauty. The trademark covers Yeezy makeup, fake lashes, face masks, nail polishes, body oils, shaving creams, haircare, perfume, toothpaste, and even deodorant.

This isn’t West’s first beauty and cosmetics trademark. Back in 2017, he filed a similar trademark for Donda cosmetics, named after his mother who tragically passed away in 2007. Though it makes sense that he would potentially want to expand his Yeezy brand. Forbes recently announced that West reached billionaire status this year thanks to his sell-out sneakers and fashion partnership with Adidas.

We asked West’s wife Kim Kardashian West about the possibility of a Kanye-backed beauty line back in 2017.

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Marc Jacobs Bags, Sunglasses, Perfume Over 55% Off at the Amazon Labor Day Sale (Extended)

If you’ve been coveting a little piece of luxury, there’s no day like today. The Amazon Labor Day Sale kicked off with deep discounts and markdowns on everything from apparel to luggage and some amazing deals on handbags, sunglasses, perfume and accessories from Marc Jacobs.

You’ll find all of summer’s biggest fashion trends at a discounted price, including Marc Jacobs sale items like perfumes and colorful crossbody handbag options. You’ll also score essential items for your wardrobe and classic staples from the fashion designer, like the perfect black leather tote bag. They are all available at great deals at Amazon’s Big Labor Day Sale.

Although Amazon Prime Day is postponed until later in the year, the Amazon Labor Day Sale is helping the struggling fashion world amid the coronavirus pandemic. Additionally, this is a great opportunity to shop white hot sales and fashion deals from loads of brands that offer

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Lady Gaga Is the Face of Valentino Beauty’s New Perfume

Photo credit: FILIPPO MONTEFORTE
Photo credit: FILIPPO MONTEFORTE

From ELLE

Between launching her own beauty line and releasing an album, Lady Gaga has found another project: Starring in Valentino Beauty’s latest fragrance campaign. The Italian fashion house announced Gaga as the new face of Voce Viva, a perfume dreamt up by Valentino creative director Pierpaolo Piccioli.

“Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams,” the brand said in a press release. “Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of the women’s most intimate sense.”

To spread this messaging, Valentino selected Gaga for her Italian roots, inclusivity, and individuality. “Lady Gaga means freedom, self-consciousness, pure heart,” Piccioli said in a statement. “Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of

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The Best Fourth of July Fashion and Beauty Sales to Shop Right Now

Think Fourth of July sales are all about patio furniture and BBQ gear? Think again. This year, a ton of our favorite fashion and beauty sites are having amazing sales that totally overshadow the home deals we’re used to seeing. And the best part is, many of them are already live so we don’t have to wait until this weekend. Here, the 17 best Fourth of July fashion and beauty sales to shop right now.

RELATED: The Best Fourth of July Sales to Shop Right Now

The Best Fourth of July Fashion and Beauty Sales

Fashion

1. Carbon38

In need of some new activewear, swimsuits or loungewear? Use code ‘SPF30’ now through Friday to take an additional 30 percent off almost 500 sale styles as part of the retailer’s Sale into Summer Event. We have a feeling this is only the beginning of Carbon38’s Fourth of July weekend deals…

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