September 28, 2023


Get Into Fashion

SKKN by Kim Kardashian accused of poaching name from black-owned beauty brands


By Alessandro Carrara

Kim Kardashian was handed a stop and desist in 2019 from SKKN+ founder Cydnie Lunsford, when the Tv star initially tried to trademark the identify

Kim Kardashian was diagnosed with psoriasis in 2019

Kim Kardashian was identified with psoriasis in 2019

Kim Kardashian’s new pores and skin treatment range, SKKN, has occur underneath hearth on social media around its similarities with black-owned models SKN by LH and SKKN+.

Twitter users ended up quick to place out the name’s parallels, with posts professing that Kardashian is thieving from black creators by using a comparable title to the two brand names.

Lori Harvey, an American design and entrepreneur, launched her SKN by LH brand in 2021.

SKKN+ founder Cydnie Lunsford, in the meantime, has been employing the name SKKN+ due to the fact July 2017, according to Forbes.

Lunsford originally submitted a cease and desist versus Kardashian in August 2021, when she tried to trademark the name.

“I have painstakingly designed my successful small enterprise with my personal sweat fairness, hard do the job, and research. It can be very clear that I proven my manufacturer to start with,” mentioned Lunsford in an electronic mail to Forbes.

Kardashian’s psoriasis diagnosis in 2019, a pores and skin problem that causes flaky patches of pores and skin, was the catalyst for the generation of the manufacturer.

“What started as a psoriasis diagnosis grew to become the catalyst for my journey of pores and skin care discoveries, inspiring me to understand more about my pores and skin and how to care for it,” she extra.

SKKN by Kim will be introduced below magnificence firm Coty, and its items will be marketed by means of a new US immediate-to-client site.

“In all of my organization endeavours, I’ve been fuelled by my enthusiasm to fill gaps in the sector with expertly-crafted and universally-liked products and solutions that are performance pushed – and I have carried this very same generate and strategy with me into building a legacy pores and skin care brand name,” claimed Kardashian.

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Coty and Kim Kardashian’s push workforce have been contacted for comment.



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