3 Cosmetic and Beauty Companies Using Blockchain Technology

Thanks to cryptocurrency, blockchain technology as a whole is attracting a lot of attention. Blockchain forms the backbone of the cryptocurrency industry, but the technology is quickly being adopted in other fields thanks to its decentralized nature, security, and scalability.

From real estate to agriculture, blockchain technology is used for keeping records of transactions for transparency. Now, it has made its way into the billion-dollar beauty industry: cosmetic start-ups are turning to blockchain for quality control.

Here is our top picks of cosmetic and beauty companies that have turned to blockchain, to provide a better online shopping experience to their customers.

Screen capture of Em Cosmetics website homepage

If you are into the beauty community on YouTube, you would be no stranger to Michelle Phan. The beauty guru was at the peak of her YouTube career circa 2010 and even worked with L’Oréal to launch her own makeup line, Em Cosmetics, in 2013.

Phan went on a

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75 Finest Beauty Tips

Saunders says that “a self-fulfilling prophecy” has triggered beauty marketers to delay bettering inclusivity. This is as a end result of darker shades haven’t been provided so manufacturers don’t realise there’s a problem, or as a outcome of the darker shades available in-store haven’t been up to normal or advertised appropriately. Consumers then don’t buy, so gross sales aren’t thought of satisfactory and types subsequently don’t spend money on better R&D and advertising as they don’t assume there’s a marketplace for it. Larger brands like Estée Lauder, for instance, now have social listening hubs, to maintain up with client tastes and gather feedback from underrepresented groups. Social media has been one other key think about difficult manufacturers to turn into more numerous. Consumers now have a more direct channel to raise criticisms with manufacturers which could previously have by no means reached the highest. Naturally, the cultural and aesthetical differences … Read More

Tricoci University of Beauty Culture Advances Legacy under New Executive Team

Initiatives already launched or in the planning stages under the new leadership team include curriculum updates designed to embrace distance education, additional student and career services resources to elevate student outcomes, and a focus on becoming the employer of choice in the communities we serve. The University is also pleased to announce the launch of a new aesthetics program at the Janesville, WI campus, and an expansion of the Bridgeview, IL campus to accommodate growing student demand on Chicago’s South Side.

These projects and others build on the legacy of hair salon and day spa visionary Mario Tricoci. Mario founded Tricoci University to raise the bar in beauty education and produce the most highly skilled professionals in the industry.

Today, 16 years later, the University remains at the forefront of beauty industry training. Even in 2020, a year of unprecedented challenges because of the coronavirus pandemic, Tricoci University exceeded

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How 11 Beauty Entrepreneurs Are Handling Business Amid the Pandemic

Once brimming with energy and post- haircut highs, salons and spas have been eerily quiet for the better part of a year. So we called up 11 beauty entrepreneurs — all of whom we profiled during happier days — to find out how they’re faring a year into the pandemic, and what’s next for an industry on the brink.

Whoever coined the phrase “hope isn’t a strategy” clearly never lived through a pandemic — or met these entrepreneurs. They still have their skills, their tools (needles, threads, miles of hair), and the belief that best pc monitoring software things will eventually get better. Because if any business knows how to finesse a comeback, it’s the beauty business. Keep scrolling for their stories.

Shelley Smith

Braid Heaven Salon, Kansas City



a person holding a baby: The family behind Braid Heaven Salon (clockwise from left), Leslyn, Allecia, Shelley, Jasmine, and Glynnis Smith.


© Photographed by Nagasaka Fumi
The family behind Braid Heaven Salon (clockwise from left), Leslyn, Allecia, Shelley, Jasmine, and Glynnis Smith.

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