Dolce & Gabbana Takes Perfumes and Cosmetics Business In-House

Italian luxury group Dolce & Gabbana has set up a new company to directly manage the development, production and sale of its perfumes and cosmetics, chief executive Alfonso Dolce said on Monday.

The move to bring in-house a multi-million business, which is key for many fashion houses but often managed through licensing, is the first by an Italian luxury group.

“We are thinking of a business model which could see tie-ups and partnerships with our producers,” Dolce told Corriere della Sera’s L’Economia financial weekly.

He added that the move was part of a “long-term strategy which sees us committed to consolidating, cultivating and promoting Italian artisanal and manufacturing excellence.”

Fashion brands have always branched out into high-end beauty products in a bid to diversify their products and widen their customer base.

A licensing agreement with Japanese cosmetics giant Shiseido terminated in December.

The new company will kick off with a

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People & perfume: The business of fragrances

Indian celebrities are not far behind. In August last year, actor Salman Khan launched a daytime fragrance called ‘FRSH’ in association with Myntra.

© Provided by The Financial Express
Indian celebrities are not far behind. In August last year, actor Salman Khan launched a daytime fragrance called ‘FRSH’ in association with Myntra.

The business of fragrances is booming. Once the domain of beauty labels, it has extended to singers, athletes, actors and politicians introducing their own line of fragrances. The reasons are more than a few—business proposals, to stay in the limelight or psychological closeness.

Celebrity endorsements with fragrances started in 1952 when Marilyn Monroe wore ‘Chanel No. 5’, and has continued with many fragrances being named after celebrities or celebrities launching their own labels. For instance, musician Billie Eilish launched her own perfume ‘Eilish’ in November 2021, which is a vegan, cruelty-free fragrance made with clean ingredients, and has notes of amber, cocoa, vanilla, and warm spices. British actor Elizabeth Taylor’s fragrances ‘Passion’ (1987) and ‘White Diamonds’ (1991) have been a huge

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Chanel Buys Up More Jasmine Fields to Safeguard Famous No. 5 | The Business of Beauty

Chanel No. 5. Shutterstock.

Wary of disappearing flower crops used in its best-selling perfumes, fashion and beauty firm Chanel has bought up more land in southern France to secure its supplies of jasmine and other varieties, harvested by hand in a delicate annual ritual.

The luxury group said it had bought up an extra 10 hectares (100,000 square metres) of land, adding to the 20 hectares it already exploits in partnership with a local family near the town of Grasse, known for its surrounding flower fields.

On a sunny late August morning before the heat reached a peak in nearby Pegomas, dozens of workers were busy with this year’s jasmine harvest, the key ingredient for Chanel’s 100-year-old No.5 perfume, created by late designer Coco Chanel.

Chanel struck a deal with the Mul family in the late 1980s to anchor its production of five flowers in the region. Some local producers

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Stanford Journal Of Law, Business & Finance

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