Christian Dior Created Beautiful Fashion. He Also Knew How to Sell It.

When Christian Dior first visited New York in 1947, he came as a celebrity. The French couturier had debuted his era-defining “New Look” collection earlier that year in Paris. Neiman Marcus awarded him the industry’s top prize of the time, the Distinguished Service in the Field of Fashion. He set out on a cross-country trip, zig-zagging the states from New York to Dallas and Arizona, hitting Hollywood movie sets and San Francisco. He loved it, later remarking, “I feel like a genuine American courtier in New York, just as I am a genuine French courtier in Paris.”

Dior’s cinched waists and long hemlines, which he meant to reference an elegant, forgotten glamour and counter the era’s militaristic styles, were lauded by celebrities and the press. But not everyone was friendly. A group of women, dubbed “The just-below-the knee club,” picketed outside of his hotel room in Chicago, bearing signs

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Dior brings the first of its kind exhibition in the Middle East

Fashionistas and fans of Dior in the Middle East, good news for them as the fashion brand is bringing the first of its kind in the region, a fashion exhibition in Doha, Qatar that will embrace a close connection to the Middle East through it.

Titled —Christian Dior: Designer of Dreams, which is designed specifically for the Middle East, is a forthcoming exhibition in celebration of the Parisian Maison, which is turning 75 in December.

Designed specifically for the region, the exhibition will take place from November 2021 until March 2022 at Doha’s M7 Art Center following successful stops in Paris, London, and Shanghai.

The exhibition is an ode to the house’s traditional heritage, that has been specially curated by Olivier Gabet, the Director of the Musée des Arts Décoratifs, the much-anticipated exhibition will feature a lineup of memorable pieces that have defined the heritage fashion house, such as the

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‘Dior Untold’ Podcast Recounts the House’s Perfume History

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PERFUME PODCAST: Dior Untold,” a podcast from the house of Dior, goes live on June 28 and pulls back the curtain on the story of Christian Dior and his iconic fragrance creations.

The audio journey takes listeners to locales central to the designer and the perfumes his brand made — Provence, Paris and Normandy — to meet the main characters, among other elements, of this rich history.

Dior was a perfume visionary: the first couturier to show a fashion collection at the same time as unveiling a fragrance, Miss Dior, in 1947.

The premiere podcast episode is called “Dior in Bloom” and starts in the South of France, in 1954, at the designer’s home, the Château de la Colle Noire. That’s near Grasse, France, considered the birthplace of modern perfumery, and boasts a garden and surrounding fields festooned with flowers.

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