Fashion & Shopping
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J’s On A Regular Basis Fashion

Holly B. Martin

Building brand consciousness and credibility is a key implication of excellent public relations. In some circumstances, hype is built about new designers’ collections before they are released into the market, as a result of immense exposure generated by practitioners. Social media, corresponding to blogs, micro blogs, podcasts, picture and video sharing websites have all become increasingly necessary to fashion public relations. The interactive nature of those platforms permits practitioners to interact Shopping & Fashion and talk with the public in actual-time, and tailor their purchasers’ brand or marketing campaign messages to the target market. With running a blog platforms such as Instagram, Tumblr, WordPress, and other sharing sites, bloggers have emerged as skilled fashion commentators, shaping brands and having a great impression on what is ‘on development’. Videos normally have been very useful in promoting the style industry.

fashion

This Dutch company “represents a new consuming philosophy that’s about utilizing as … Read More

Fashion & Shopping
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Mariano Puig, who grew his family business into a fashion powerhouse, dies at 93

Holly B. Martin

Mr. Puig grew up atop the company’s offices and factory, in a six-story building in the Eixample district where a noisy dumbwaiter carried packages to the street and large tanks of alcohol sat in the basement. After visiting the vats in his youth, going downstairs with his father to learn the science behind perfume, he earned a chemical engineering degree and began working full time for the family business.

Decades later, he admitted that he never had a good nose for fragrances. Instead he possessed a talent for cutting deals that transformed Puig, the company that bears his family’s name, into a fashion and fragrance powerhouse. Jetting around the world with a suitcase filled with soaps and perfumes, he negotiated licensing arrangements and acquisitions with top designers such as Paco Rabanne and Carolina Herrera.

Mr. Puig, who was only 29 when he took the reins of

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Fashion & Shopping
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Mariano Puig, Scion of a Spanish Fashion House, Dies at 93

Holly B. Martin

MADRID — Mariano Puig, who helped transform his family-owned Spanish perfume maker into an international fashion house that encompasses the brands Paco Rabanne, Nina Ricci, Carolina Herrera and Jean Paul Gaultier, died on April 13 in Barcelona. He was 93.

Puig, the company that bears the family name, confirmed the death.

As a member of the second generation to run the company, Mr. Puig significantly expanded its presence overseas, particularly in the 1960s, when Puig opened offices in the United States and struck an alliance with Mr. Rabanne, a Spanish fashion designer whose celebrity status in Paris gave Puig better access to the French market.

Puig eventually took over Paco Rabanne and other major brands. One of Mr. Puig’s five children, Marc Puig, is the current chairman and chief executive of the company, which was founded by Mariano Puig’s father, Antonio, in 1914.

Puig had revenues of about €2

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Fashion & Shopping
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Maya Jama planning fashion empire as she trademarks her name for clothes, bags and perfume

Holly B. Martin

MAYA Jama is planning a fashion empire as she trademarks her name for clothes, bags and perfume.

The TV presenter, 26, is well on her way to becoming a fashion mogul, The Sun can reveal.

Maya is building a fashion empire

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Maya is building a fashion empireCredit: INSTAGRAM/MAYA JAMA

Maya is branching out from radio and TV to pursue her passion for fashion and has already set up her own clothing and jewellery ranges.

A source told The Sun: “Maya is really into her beauty and takes good care of her skin.

“She struggled to find face masks that suited her so decided to work on her own.

“This is just the beginning, she’s got big dreams about releasing a range of products.”

The beauty has gained a huge social media following thanks to her style and bubbly personality

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The beauty has gained a huge social media following thanks to her style and bubbly personalityCredit: Instagram

The presenter has applied to trademark her own name in a wide

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