Fashion & Shopping
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People & perfume: The business of fragrances

Holly B. Martin



Indian celebrities are not far behind. In August last year, actor Salman Khan launched a daytime fragrance called ‘FRSH’ in association with Myntra.


© Provided by The Financial Express
Indian celebrities are not far behind. In August last year, actor Salman Khan launched a daytime fragrance called ‘FRSH’ in association with Myntra.

The business of fragrances is booming. Once the domain of beauty labels, it has extended to singers, athletes, actors and politicians introducing their own line of fragrances. The reasons are more than a few—business proposals, to stay in the limelight or psychological closeness.

Celebrity endorsements with fragrances started in 1952 when Marilyn Monroe wore ‘Chanel No. 5’, and has continued with many fragrances being named after celebrities or celebrities launching their own labels. For instance, musician Billie Eilish launched her own perfume ‘Eilish’ in November 2021, which is a vegan, cruelty-free fragrance made with clean ingredients, and has notes of amber, cocoa, vanilla, and warm spices. British actor Elizabeth Taylor’s fragrances ‘Passion’ (1987) and ‘White Diamonds’ (1991) have been a huge

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Fashion & Shopping
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The Rise of Clean Fragrances

Holly B. Martin

There are plenty of ingredients in the beauty biz that we’ve heard should be avoided. But what about fragrance? Good chance the label on your favorite scent reads like a mystery — no one knows what’s inside, since all the ingredients typically aren’t listed. But as everyone becomes increasingly educated on labels, that’s starting to change. A good thing!

“Consumers are concerned about the health impacts of chemicals in their products,” says Michal Benmayor, vice president of conscious perfumery at Firmenich, a perfume and taste company. “In the absence of a universal definition of ‘clean,’ each manufacturer, retailer, and brand creates their own.”

And the more people ask and wonder what’s in the bottles, the more brands take notice.

“Consumers expect transparency now,” says Cat Chen, founder and CEO of clean perfume and body-care line Skylar. “When you read an ingredient label for a fragrance, you basically see

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Fashion & Shopping
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20 Seriously Chic Fragrances That Go Beyond Perfume: Le Labo, Tom Ford, Chanel, and More

Holly B. Martin

Scents hold power. For you, your family, your coworkers or friends, fragrances can document time and create interpersonal connections. Olfactory signals trigger the brain’s limbic system, a gateway to emotion and memory, according to Harvard studies. For fashion houses like Chanel and Gucci, as well as such musicians as Billie Eilish and Dolly Parton (both of whom launched perfumes in 2021), fragrance is also an invisible calling card. If a fan can wear merch that scientifically sparks feeling, the value is obvious. How, then, does one navigate the many fragrant ways of making memories?

“I don’t believe people should be limited to just one scent,” explains perfumer Francis Kurkdjian, making a case for multiple options “to suit different occasions and moods.” Though the French nose has spent decades designing fragrances for brands ranging from Burberry to Jean Paul Gaultier, Kurkdjian has lately become something of a household name, thanks to

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Fashion & Shopping
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I’m a perfume addict with hundreds of fragrances but there are only three men can’t resist & one’s a Superdrug bargain

Holly B. Martin

OUT of all our everyday beauty products, perfume is by the far most personal – after all, nothing transports you back to a moment in time quite like your favourite fragrance.

But while we always thought our collection was spiralling out of control, this TikTok star has enough fragrances to rival a beauty counter – literally.

The TikToker shared the three perfumes which gets her the most attention from men

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The TikToker shared the three perfumes which gets her the most attention from menCredit: hebesy/TIKTOK
These are just a glimpse of her full perfume collection

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These are just a glimpse of her full perfume collectionCredit: hebesy/TIKTOK

Earlier this year, TikToker @hebesy went viral when she gave her followers a glimpse of her HUNDREDS of bottles of perfume.

On the pricier end of things, the keen beauty fan has four bottles of Byredo scents – which can cost up to £130 – as well as five Jo Malone, two Giorgio Armani and two Tom Ford fragrances.

In a video that’s been

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