Kanye West and Gap Team Up With Balenciaga on a New Collection

Kanye West announced on Friday that he’s found a brand new way to bring affordable luxury to the masses, teaming up with his favorite high-fashion brand Balenciaga on a collection for the Gap.

In 2020, the rapper signed a ten-year deal with the retailer, debuting his first design from the partnership — the instantly sold out $200 Round Jacket — on Gap’s website last summer. This new endeavor officially titled Yeezy Gap Engineered by Balenciaga is set to be released in June, followed by a second collection coming out later in the year. “It is a vision come true to work with Gap and Demna, the creative director of Balenciaga, to make incredible product available to everyone at all times,” West told Vogue.

Balenciaga creative director Demna Gvasalia added “This is a very different challenge. I’ve always appreciated the utilitarianism and the accessibility of Gap. I share some

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Kanye West Just Filed a Trademark for Yeezy Makeup and Perfume

Photo credit: David Crotty - Getty Images
Photo credit: David Crotty – Getty Images

From Harper’s BAZAAR

It looks like the Kardashian and Jenner beauty empires are about to get even bigger with the help of one Kanye West. TMZ just reported that the designer and music mogul filed a trademark for Yeezy beauty. The trademark covers Yeezy makeup, fake lashes, face masks, nail polishes, body oils, shaving creams, haircare, perfume, toothpaste, and even deodorant.

This isn’t West’s first beauty and cosmetics trademark. Back in 2017, he filed a similar trademark for Donda cosmetics, named after his mother who tragically passed away in 2007. Though it makes sense that he would potentially want to expand his Yeezy brand. Forbes recently announced that West reached billionaire status this year thanks to his sell-out sneakers and fashion partnership with Adidas.

We asked West’s wife Kim Kardashian West about the possibility of a Kanye-backed beauty line back in 2017.

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