Why Missguided Beauty should be seen as a separate entity to the fashion brand

While the Missguided beauty and fashion brands share the same name, the businesses are different entities. Here, the MD of Per-Scent – Missguided Beauty’s licensor – talks his ten year plan and how it’s becoming one of beauty’s biggest players

Missguided Beauty launches its colour line with 148 skus

A big buzz was made around Missguided Beauty’s colour range when it hit the market in January 2021.

Complete with 148 products across 25 product types, the brand’s selection was vast and competitively priced between £6-£12, mirroring its appeal in the fashion sphere.

Taking a leaf out of Fenty Beauty’s diversity manual, the brand’s hero Meet Your Match Demi-Matte Foundation launched in 25 shades, along with a broad selection of contour sticks and liquid concealers.

20 shades were developed for its Gimme Lip Lipstick in matte and gloss finishes, while the trending beauty freckle moment was tapped into with its Freckle Pen.

But beauty is no new punt for this budding business.

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