Balancing Customer Demand With Brand Identity Is a Tightrope Walk

Can a brand be customer-facing and preserve its identity? Yes, but it takes skills — and patience — to balance the two.

Channeling a timeless style into a powerhouse business is a long-term strategy. In an age of intense pressure to produce attention-grabbing fashion and spectacular catwalk shows, it’s increasingly difficult for brands to manage marketing and consumer expectations and to keep their identity intact.

Even before COVID-19, the fashion industry wigs singapore had finally begun to recognize that it was no longer able to succeed in “transmit” mode anymore. It has switched to “receive” mode.

Customers are now fully engaged with brands, and firmly in the driving seat. Brands now have to listen, and actively engage with them, asking questions such as, “What do you want to see?” and “How are we doing?”

The pandemic only accelerated the changes that digital had started. So, as we emerge from lockdown

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