Kanye West announced on Friday that he’s found a brand new way to bring affordable luxury to the masses, teaming up with his favorite high-fashion brand Balenciaga on a collection for the Gap.
In 2020, the rapper signed a ten-year deal with the retailer, debuting his first design from the partnership — the instantly sold out $200 Round Jacket — on Gap’s website last summer. This new endeavor officially titled Yeezy Gap Engineered by Balenciaga is set to be released in June, followed by a second collection coming out later in the year. “It is a vision come true to work with Gap and Demna, the creative director of Balenciaga, to make incredible product available to everyone at all times,” West told Vogue.
Balenciaga creative director Demna Gvasalia added “This is a very different challenge. I’ve always appreciated the utilitarianism and the accessibility of Gap. I share some