People & perfume: The business of fragrances



Indian celebrities are not far behind. In August last year, actor Salman Khan launched a daytime fragrance called ‘FRSH’ in association with Myntra.


© Provided by The Financial Express
Indian celebrities are not far behind. In August last year, actor Salman Khan launched a daytime fragrance called ‘FRSH’ in association with Myntra.

The business of fragrances is booming. Once the domain of beauty labels, it has extended to singers, athletes, actors and politicians introducing their own line of fragrances. The reasons are more than a few—business proposals, to stay in the limelight or psychological closeness.

Celebrity endorsements with fragrances started in 1952 when Marilyn Monroe wore ‘Chanel No. 5’, and has continued with many fragrances being named after celebrities or celebrities launching their own labels. For instance, musician Billie Eilish launched her own perfume ‘Eilish’ in November 2021, which is a vegan, cruelty-free fragrance made with clean ingredients, and has notes of amber, cocoa, vanilla, and warm spices. British actor Elizabeth Taylor’s fragrances ‘Passion’ (1987) and ‘White Diamonds’ (1991) have been a huge

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