Activewear brand launches New York City flagshipRetail Customer Experience

Southern-California-encouraged activewear brand Vuori has opened its first New York Town flagship, in the SoHo region at 106 Spring Avenue.

Vuori’s biggest spot, at about 5,000 square feet, boasts inside layout elements exclusive to the flagship retail store that notify the tale of the attire brand name, according to a push release. These contain custom intended fixtures hand crafted in purely natural products and the initially-at any time display screen monograph on Vuori, as properly as a tailor made art set up of layered back again-lit mountain silhouettes symbolizing the that means of “Vuori” — a Finnish word that interprets to “mountain.”

In addition, as website visitors enter the fitting rooms, they will experience a 40-foot hallway of tender-edge lit recurring arches, foremost to a fitting area lounge. The consequence is a room that transports consumers into a coastal California dream integrating conditioning, yoga, surf and everyday living.

“We couldn’t be extra enthusiastic to carry Vuori to New York and these an incredible spot,” Joe Kudla, founder and CEO of Vuori, reported in the release. “SoHo has long been one particular of New York’s most fascinating buying hubs, as it is the fantastic mix of getting a area wherever people today live and operate, but also exactly where they arrive to store, learn new brand names and have enjoyment. We seem forward to serving new and present customers and bringing locals jointly in ways that rejoice and inspire a healthful, content lifestyle.”

Vuori opened its initially shop in London in Covent Garden and it marked Vuori’s initially brick-and-mortar store exterior of the U.S.