Maddie Ziegler knows the uplifting effect dancing can have on a person, whether someone is doing it themselves or watching a pro like her. She’s arguably one of the most recognizable and mesmerizing dancers onscreen today, and her makes-it-look-easy moves are even more magical in a refreshingly familiar setting.
“If that video can bring some light to some people’s day, that’s all I care about,” Ziegler tells Allure. The video she’s referring to is the campaign clip she shot for Kate Spade New York, the fashion house’s latest fragrance, on the waterfront in New York City — before the pandemic hit. In the 30-second spot, Ziegler hops over a park bench and bounces atop gray cement in her pink gown, all in front of the city’s iconic skyline. Set to “New York Groove,” the video is an upbeat, joyous celebration of a city that feels either like a relic