Maddie Ziegler Is the Face of the New Kate Spade New York Fragrance – Interview

Maddie Ziegler knows the uplifting effect dancing can have on a person, whether someone is doing it themselves or watching a pro like her. She’s arguably one of the most recognizable and mesmerizing dancers onscreen today, and her makes-it-look-easy moves are even more magical in a refreshingly familiar setting.

 “If that video can bring some light to some people’s day, that’s all I care about,” Ziegler tells Allure. The video she’s referring to is the campaign clip she shot for Kate Spade New York, the fashion house’s latest fragrance, on the waterfront in New York City — before the pandemic hit. In the 30-second spot, Ziegler hops over a park bench and bounces atop gray cement in her pink gown, all in front of the city’s iconic skyline. Set to “New York Groove,” the video is an upbeat, joyous celebration of a city that feels either like a relic

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Lady Gaga Is the Face of Valentino Beauty’s New Perfume

Photo credit: FILIPPO MONTEFORTE
Photo credit: FILIPPO MONTEFORTE

From ELLE

Between launching her own beauty line and releasing an album, Lady Gaga has found another project: Starring in Valentino Beauty’s latest fragrance campaign. The Italian fashion house announced Gaga as the new face of Voce Viva, a perfume dreamt up by Valentino creative director Pierpaolo Piccioli.

“Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams,” the brand said in a press release. “Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of the women’s most intimate sense.”

To spread this messaging, Valentino selected Gaga for her Italian roots, inclusivity, and individuality. “Lady Gaga means freedom, self-consciousness, pure heart,” Piccioli said in a statement. “Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of

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