Willow Smith has been tapped to front the campaign for Mugler’s latest Alien fragrance.
The star, who is the daughter of Will Smith and Jada Pinkett Smith, is headlining the imagery for the luxury brand’s brand-new Alien Goddess perfume.
Photographed by Txema Yeste, Willow is seen gazing at the camera while wearing a black top with cutout detailing in one close-up snap.
“I am beyond proud to be the new face of @muglerofficial for its #NewFragrance. #AlienGoddess is a manifesto. It urges us to be wholly ourselves, to brandish what makes us unique with pride,” the 20-year-old captioned an Instagram post about her new gig. “This new creation gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us.”
The Alien Goddess scent includes notes of bergamot, jasmine, and vanilla. The perfume will debut on the Mugler website next week, before going on sale at other retail outlets later in the year.
And the team at Mugler is thrilled to have Willow onboard.
“A true incarnation of a new wave of femininity, at just 20 years old, Willow Smith is a modern muse, an inspiring artist, and charismatic fashion icon. She leverages her powerful influence and unique energy for the benefit of causes as diverse as her achievements, with deep commitment to inclusion, altruism, and freedom of self-expression,” they commented. “Willow challenges societal standards and gender norms and will undoubtedly be the earthly incarnation of our next Mugler fragrance.”
Willow follows in the footsteps of former Alien brand ambassador Jourdan Dunn.