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We live in the times of the ‘eco friendly’ trend. More and more businesses are gaining consciousness about aligning their products with sustainable practices. And the jewelry industry is not getting behind! There are two key elements to take into account when in comes to sustainable jewelry:
Environment and fair working conditions
It has been part of our culture since thousands of years ago to dress and accessorize. Jewelry gives us a way to express ourselves! However, at what cost to our environment? As everything in life, there must be a creative and balanced solution for honoring both our mother earth and self expression.
So, what exactly makes a jewelry sustainable?
First, the materials. What is it made from? Clearly the materials involved in the process of making jewelry plays a big role in the equation. Some of the materials (that have grown in popularity recently) used for sustainable jewelry are: recycled metals and lab-grown gems. Yes – lab-grown gems it’s a thing! So many creative and conscious individuals have come up with beautiful and unique jewelry with materials that have less impact on the environment (and look great on you for a night out!)
Another part of the sustainable jewelry equation is the fair working conditions. Who makes it? Recently there have been concerns about the work environment and ethics associated with how the people making jewelry is being treated. Millennials and centennials look for products they consider to be healthy and that they can feel good about buying. They have a desire to do good to the planet and everyone that surrounds them. This shift in consciousness has impacted the fashion industry, where ethics and values have become the most important aspect when it comes to offering a new product to the market.
- While creating the B2B model, it is recommended to study your current customers and why they are already loyal to see what you can offer as part of their subscription.
- Benefits for signing up. What is the customer going to receive as they pay your subscription/membership?
- Think of testing your model with current customers to see if their needs are met.
- Take into account offering a no strings attached trial. Many companies give the opportunity of a free trial to their new/potential customers, as a way to start building trust.
- Be creative! A customer wants to feel like you take care of their needs in a proactive and creative way.
- Benefits for signing up. What is the customer going to receive as they pay your subscription/membership?
- Think of testing your model with current customers to see if their needs are met.
- Take into account offering a no strings attached trial. Many companies give the opportunity of a free trial to their new/potential customers, as a way to start building trust.
Why choose sustainable jewelry?
Times are changing. So are we as consumers and human beings. We’re gaining consciousness as a collective about wellness and our relationship with our home, the earth and other human beings. Our creativity has shown us what we’re capable of. Solutions that are possible when we know our values and where we want to go as a species. We know we love our planet, and we also love to express ourselves through fashion. Sustainable jewelry is a reflection of our collective values. And a beautiful way to continue being ourselves.
Happy Earth day, human being!
Go check our We Care Club membership for more information about how you can contribute on the journey towards being climate positive, while still wearing the jewelry that keeps your best memories alive.
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