Tesco has created Better Baskets, a campaign that aims to tackle the barriers that customers come up against when looking to fill their basket with better choices.
Research among Tesco shoppers found that 86% of them want to eat more healthily, with 77% wanting the supermarket’s help to achieve it, according to the retailer.
The campaign, which launched this week, includes in-store Better Basket zones, clearly signposted with the Better Baskets logo, that will feature products including:
- Foods that are high in fibre
- Plant-based options
- Low and no alcohol drinks
- Snacks and treats under 100 calories
- Products that have reusable, reduced and recyclable packaging.
As part of Better Baskets, Tesco is promoting its Tesco Meat & Veg beef mince (500g) which is “packed with 30% vegetables and at a Clubcard price of £2.00.”
To support the campaign, chef Jamie Oliver has worked with Tesco and WWF to create new veg-packed