Day: May 13, 2022

As an independent jewelry brand, storytelling is going to be one of your most powerful tools. It can help you connect with customers and stand out from the competition. But telling a good story isn’t always easy.

In today’s episode, I had the pleasure of chatting with Siobhan Maher, an expert jewelry storyteller. She’s a jewelry designer and copywriter who focuses on bringing out the story behind each piece of jewelry. 

Telling stories  that resonate with her clients is the core of her business..

If you want to connect with your audience through your brand story, listen to the full episode below.

Download the show notes here

Siobhan mentioned the following tips to tell a more compelling version of your story:

Look Outwards

Many people wear jewelry not only because it looks good on them, but because it has meaning. 

It may be a family heirloom or a gift from

Blake Shelton is helping Gwen Stefani love her girly side.

Speaking with Vogue about her 2022 Met Gala look, Stefani, 52, shared how her husband of 10 months served as inspiration.

Stefani walked the steps of the Metropolitan Museum of Art in a Vera Wang chartreuse two-piece mikado ball gown with a bandeau top and long matching gloves over a voluminous skirt accented with hand-cut silk blossoms.

“I got a call that Vera wanted me to be her date, and I was just so honored that she chose me,” Stefani recalled. “She has such a distinct thing that she does that is so feminine, and I think ever since I met my husband, that part of me has really come out in my fashion more than ever — the femininity that I didn’t really embrace for a lot of years, just because of being in a band with all guys