Few designers have so successfully mined the past as Ralph Lauren, whose love for vintage built a global fashion empire. While vintage clothing and objects have long had a place on the designer’s mood-board, the company is now selling its cache of bygone designs directly to consumers across via a recently launched website for Ralph Lauren Vintage. Ever the visionary, Lauren’s new venture is perfectly timed to serve the booming market for collectible menswear.
It’s by no means the first time the brand has sold the gems of yesteryear. Ralph Lauren began selling vintage items to the public with the launch of RRL in 1993, and today stocks a curated vintage selection across 12 stores including its flagships and all RRL locations. The selection at Ralph Lauren Vintage will pull from these locations, marking the first time the company’s vintage