How 11 Beauty Entrepreneurs Are Handling Business Amid the Pandemic

Once brimming with energy and post- haircut highs, salons and spas have been eerily quiet for the better part of a year. So we called up 11 beauty entrepreneurs — all of whom we profiled during happier days — to find out how they’re faring a year into the pandemic, and what’s next for an industry on the brink.

Whoever coined the phrase “hope isn’t a strategy” clearly never lived through a pandemic — or met these entrepreneurs. They still have their skills, their tools (needles, threads, miles of hair), and the belief that best pc monitoring software things will eventually get better. Because if any business knows how to finesse a comeback, it’s the beauty business. Keep scrolling for their stories.

Shelley Smith

Braid Heaven Salon, Kansas City



a person holding a baby: The family behind Braid Heaven Salon (clockwise from left), Leslyn, Allecia, Shelley, Jasmine, and Glynnis Smith.


© Photographed by Nagasaka Fumi
The family behind Braid Heaven Salon (clockwise from left), Leslyn, Allecia, Shelley, Jasmine, and Glynnis Smith.

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Paul Wilmot Communications Is Hiring A Senior Freelance Publicist, Fashion and Accessories In New York, NY

Paul Wilmot Communications is looking for an ambitious and enthusiastic Senior Freelance Publicist to join its thriving Fashion team, which works with both men’s and women’s fashion and accessories brands.

Paul Wilmot Communications is looking for an ambitious and enthusiastic Senior Freelance Publicist to join its thriving Fashion team, which works with both men’s and women’s fashion and accessories brands. The ideal candidate will support the senior staff on brand launches, on-going product placement, executive profiles, press previews, large scale events and managing junior staff.

Paul Wilmot Communications was established in 1997 in New York City. Over the course of the last 20 years, the agency has produced a significant public relations track record drawing from the highest profile fashion houses, prestige beauty brands, global consumer brands, retailers, and luxury lifestyle clientele. By cross-promoting within our divisions, PWC offers our clients access to new markets, thought leadership and increased

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Hector Bellerin on Activism Through Fashion and Mental Health in Football



a man sitting at a table using a laptop: The Arsenal defender talks about his favourite retro kits, dabbling in digital design and masculinity in football


© EA
The Arsenal defender talks about his favourite retro kits, dabbling in digital design and masculinity in football

Even when he can’t play, Hector Bellerin is one of the busiest men in football. In January 2019, the Arsenal and Spain defender ruptured his ACL, which as any footballer will know, means a lengthy layoff and a long, grinding road back to fitness. But Bellerin used his time wisely, capturing his recovery on camera before turning the footage into Unseen Journey, an episodic documentary that went live on YouTube at the start of 2021. Bellerin has also been working on a sustainable clothing collection with H&M, which launched last week, and now the fruits of his labour as creative director of Volta, the street football mode on EA Sports’ FIFA 21 video game, have been unveiled.

His role saw him expand further on his enthusiasm for style, sustainability and inclusion

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Rochas Appoints Charles de Vilmorin Creative Director

The young couture designer succeeds Alessandro Dell’Acqua, who exited the Interparfums-owned label at the end of 2019.

A pandemic-era breakout star, De Vilmorin launched his wild, painterly and highly Instagram-able collection in April 2020, less than a year after graduating from French fashion school La Chambre Syndicale de la Couture Parisienne. American Vogue asked if the designer might be “Gen Z’s first fashion star,” while veteran French designers Jean-Charles de Castelbajac and Christian Lacroix publicly praised his work. He is also a next-generation member of French society. (His great aunt, the novelist Louise de Vilmorin, was a friend of the Rochas family.)

“Rochas is a brand that holds a special place in my heart, due to both deep personal family ties and the label’s heritage which I find so rich and inspiring,” De Vilmorin said in a statement. “I can’t wait to bring my personal touch and

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