European fashion house Paco Rabanne has launched a new fragrance for men in a connected bottle which has an embedded STMicroelectronics NFC (near-field communication) tag chip to gives its customers access to its online ‘Phanton Universe’ experience.
Access to Paco Rabanne’s Phantom Universe is enabled by ST’s chip, the ST25TV, which is encapsulated into the innovative Phantom-bottle cap. The cap meets the technical and aesthetic needs of Paco Rabanne’s Phantom fragrance, and was developed through close collaboration among ST, Paco Rabanne, tag inlay-specialist Paragon ID, and VPI (FaiveleyPlastBeauty), an expert in injection molding, decoration, and assembly.
Together, the partners worked out how to embed a general-purpose, NFC-certified Type 5 tag IC for maximum operating volume and range along with a custom small antenna into a space-constrained perfume bottle cap where the parasitic effects of the shiny chrome-metal finishing can wreak havoc on connectivity. Using NFC eliminates the need for